The intended effect on the reader Essay Example

The intended effect on the reader Paper 1984 is a darkly satirical political novel by George Orwell. It was first published on June 8, 1949, is Orwells most famous work, and is the inspiration of the word Orwellian. The story takes place in a nightmarish dystopia, in which an ever-surveillant State enforces perfect conformity among citizens through fear, lies and ruthless punishment. The Party is the government running Oceania and is headed by the mysterious Big Brother. It’s rise to power is uncertain and their activities are covert. The Party has striking and deliberate parallels to the Stalinist Soviet Union. The extensive and institutional use of propaganda and the theme of a betrayed revolution are some of the main details that mark the resemblance. Orwell’s experience in the Spanish civil war with the media’s manipulation of the reports of the conflict, Orwell developed a great skepticism about the ability of â€Å"even a well intentioned and honest writer to get to the truth.† He was also generally skeptical of stories that rambled on about the atrocities in the world; he felt them to be a hyperbole of the true event. Orwell found that no event is ever correctly reported in a newspaper, but in Spain for the first time I saw newspaper reports which did not bear any relation to the facts. Orwell’s beliefs on the control of the past is largely attributed to his experiences, such as the Spanish civil war. This in turn reflects in his writings and has manifested into The Party. We will write a custom essay sample on The intended effect on the reader specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The intended effect on the reader specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The intended effect on the reader specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To understand why Orwell chose to represent The Party in such a way, one must understand why Orwell wrote 1984 in the first place. Some of his earlier writings, such as Homage to Catalonia, do explain his distrust in totalitarianism and the betrayal of revolutions. His early writing reveal some of the reasons of why he wrote 1984. In fact his essay â€Å"Why I Write† explains clearly that all the serious work he had written since the Spanish Civil War in 1936 was written, directly or indirectly, against totalitarianism and for democratic socialism.† Animal farm was another one of Orwell’s writings that was an allegory of the Russian Revolution thinly veiled as an animal fable. Orwell had specifically attacked Russia but drew on his experiences in Spain to show that â€Å"all well-meant societies are at risk†. Animal Farm was the first time most of his political views had been showcased for the readers to see. As the pigs gained power, they found that they fell prey to ambition, selfishness and hypocrisy. Their abuse of power led them to do all the things that Old Major has specifically urged them not to do. Orwell’s message is that any society with leaders that have absolute power is ultimately doomed to failure due to the leader’s inevitable fall to temptation and commencement of their abuse of power. The Party as well as Oceania is the result of this belief. The power is misused to suppress individual freedom for the benefit of those who run such a government. Orwell once said he writes because there is some lie that I want to expose. It is this fundamental lie upon which the political structure of Nineteen Eighty-four rests. The very slogans of the party are contradictions: War is Peace, Freedom is Slavery, Ignorance is Strength. The purpose of the Party was not to rule for the general good, but in order to have control over everyone and everything. Power is everything. Orwell truly believed that The Party could exist, his depiction of The Party can easily be an exaggeration, however it was his worst nightmare. In 1984 the idea of Big Brother surveillance, Room 101, the destruction of language and replacement with Newspeak, the idea of puppet master controlling society and Winston being represented as the last free thinker. This is Orwell’s technique to persuade society to avoid such a dystopia. The intensity of every move The Party makes, is Orwell’s cry for realisation in the readers. Thus, The Party is represented as a brutal, malevolent and sinister group. Orwell’s theories and speculations makes the reader question the system of Government they follow. His theories resemble some classic Big Brother fears that are quite prominent in more modern times.His work was based off the Stalinistic government and during that time Big Brother was a concept to be feared. Even today with the increase in technological advances and the constant scandals being uncovered in government officials, the idea of a secret underground base filled with surveillance technology is quite probable. It is a combination of Orwell’s opinions and experiences that influenced his portrayal of The Party. The Spanish civil war, working in BBC and such have, in fact, influenced his opinions about totalitarianism. Although, already against it Orwell’s animosity towards the type of regime strengthened. The Party is Orwell’s way of warning society that the wheels were in motion right under their noses. His eclecticism of experiences and ideas caused him to form his perfect nightmare and communicate it in the book 1984. His political views were as staunch as he was and he tried to use his power over the English language to inform and scare his readers into realising the present danger. Thus, The Party was born in all its imperialism, hatred and evil.

How to write analytical report Essays

How to write analytical report Essays How to write analytical report Paper How to write analytical report Paper Essay Topic: Analytical There are various assignments that a student will face at college such as essay papers, term paper and research papers. Most students are familiar with that kind of papers and before going to college or university they had a decent experience with them. Those papers are the most common assignments at every college or university, yet they are quite challenging and hard to deal with. Among the variety of assignments there are also quite specific ones that differ from papers that students deal with every day. Considering the fact that every assignment has its own destination students should keep in mind that some assignments they will find extremely hard to complete as they all require of students to use different traits. Though, unlike term papers and research papers there is a paper called analytical report and it is as challenging as both of them. Students will rarely receive that kind of papers, however, that does not mean they should not be prepared to deal with it. How to write analytical report and what is it? An analytical report is a type of business report or study that recommends an action (or actions) to solve a problem. The report takes a problem, idea or issue and breaks it down into its component parts to examine how the parts fit together. These are most often assigned by teachers and professors to students who are majoring in business or other courses as a way to test and assess them. An analytical report is often used to study the feasibility of a project or action, such as determining whether or not it is cost effective to implement a solution or change to an existing project. It has become a great opportunity not just to assess the student but especially for students to see whether they are able to think strictly considering the facts and collate them with each other or not. Some people are not able to separate important things from unnecessary information and when dealing with analytical report it is one of the most crucial moments. However, even for the cleverest students it is hard to explain their decision showing the clear position. When writing Analytical reports, students should attempt to list all of the significant facts and details about what they are writing about (i.e. their topic) and should explain each significant aspect in as much detail as they can. Students need to use critical thinking to properly analyze various values and predict the outcome if certain events took place. Students should then assess any counter-argument or claim that can be made towards them and their analysis. They should make sure that their arguments are well supported by evidences and that their empirical data is relevant to the point they are trying to make. They should then summarize the entire report and make it as concise as possible. The research work done in analytical report is often not less than in research paper as students should be able to argue with every claim they face. Sometimes the mismatch of arguments is there because the sources of information seems unreliable to your opponent and you have to show your strong position with proof. While format should strictly be restricted to what your teacher tells you, when it comes to citation, it is best to stick with the Turabian style as that is the more commonly used one. Students can choose to deviate, but they should make sure all of their sources are cited. It is always best to let assignments such an analytical reports be handled by our writing service. Our team of sophisticated writers is extremely skilled when it comes to such reports as they have a long history of creating wonderful assignments with excellent content and original data. All our writers are not just experienced but they are all smart enough to summarize all facts, exclude unreliable information and shorten the report so you will receive all analysis in concise format. If you have no time on such impressive work but still you have to deliver it, make sure that you have our contacts as there is no better choice for you than ordering from our company. Pass your analytical report to one of our writers and forget about your problems. So if there is ever a need to make analytical reports, trust Paperap.com to get the job done.

Media literacy Essay Example | Topics and Well Written Essays - 2000 words

Media literacy - Essay Example Following several clashes with swords in series of fierce mortal combats, the duo, Jack and Will attempt to recapture the Black Pearl Ship, relinquish a fortune in forbidden treasure and save the British navy thereby lifting the curse of the pirates, (Solway, 2008). Redbank (2007) affirms that the film’s complexity was achieved following a number of production technicalities. With numerous shootings, the first one being on October 9, 2002 in which Jack Sparrow steals the interceptor, the production team constantly changed the script to achieve their primary objective; a pirate movie with comical characters and a comical storyline with violence and politics incorporated. Trimble (2007) further documents that the film’s computer generated forms of the cursed crewmembers are relatively convincing, a feat achieved by the visual effect integrated by the production team. According to Wiratmoko (2009), the film’s production unit uses a series of filmic conventions and mythological images of characters like the masculine pirate Jack Sparrow to achieve the film’s objectives. Supplementary characters also supports the main character for example, Elizabeth Swan asks ‘Whose side is Jack on?’ to depict the ambiguity in Jack’s loyalty. Will replies, ‘at the moment?’ thereby depicting Jack’s unstable, contingent, ever changing and heterogeneous character, (Solway, 2008). Trimble (2007) however reveals that, a deeper analysis of Jack’s character reveals a strange aspect of piratical freedom and liberty from political manipulation. Comparative to the life on port Toruga, the society in Port Royal is too structured, lacking in freedom with all inhabitants obeying the preset political standards. Trimble (2007) notes that, the movie manages to bring out the free lifestyle which majority of civilized individuals seeks, a life in which individuals are allowed wild random adventures. According to Wiratmoko

Criminology research paper Example | Topics and Well Written Essays - 1500 words

Criminology - Research Paper Example This is a worrying trend that should not only be left to the society and the law enforcers alone (Walsh, Anthony, and Craig Hemmens 57). According to recent research that was conducted, the results showed that high school male and female comprise of almost a quarter of crime arrests which is indeed an astonishing alarming rate. The research further shows that the rate of arrests of high female is nearly half the juvenile arrests as compared to two years ago when the rate was negligible to notice. Thus, more high school females are joining the gangs in order to commit criminal activities. It is also evident that more high school male and female are committing crime at an early age in their high school years which was not the trend before where the number was higher as the high school male and female graduated to upper classes. This shows that currently, the number is shockingly increasing with the majority being from the lower classes in the high system (Siegel, 114). The development of the juvenile justice system began more than a century ago where previously; the traditional English Common law was applicable. Initially, people who committed crime were confined in the same correction facility regardless of their ages. Thus, the old and the young were handled as adult criminals. The society including the families were fully responsible of disciplinary measures for the children but if the young adults committed crime that was viewed as above the norm, they were arrested and treated in a similar manner as an adult criminal. However, this system became abolished since the young adults instead of rehabilitating themselves they came out of the correctional facilities being hardcore criminals who had been hardened due to the influence on them by the adult criminals (Siegel, Larry and Brandon, 43). There was therefore the need to

Anthrax Essay Example | Topics and Well Written Essays - 1000 words

Anthrax - Essay Example They are of three types: Symptoms: The causal agent does not cause the infection immediately but requires incubation period from 7 to 60 days. The initial symptoms are similar to flu with a very high temperature > 100 F followed by coolness or sweat. It may give chest distress, difficulty in breathing, muscular fatigue. The symptoms also include non-productive cough, aching throat, headache and nausea, loss of appetite, abdominal distress, vomiting or diarrhea (Mikesell,). 1. Cutaneous anthrax (skin): The causal organism gains entry in the body through a cut or an abrasion especially when a person encounters either contaminated animal products or diseased animal. The organism establishes the infection with a raised bump similar to an insect or mosquito bite, followed by itching. After 1-2 days it develops into a vesicle which takes the form of a painless ulcer. This ulcer after 7-10 days becomes black necrotic in the centre called as eschar. The body responds to this by swelling in the adjacent lymph glands. Fever, headache and distress occur. It could be fatal if antimicrobial treatment is not given. 2. Inhalation anthrax: The incubation period varies from 2 to 60 days. The symptoms are similar to common cold or sore throat with a mild fever and muscular pain and malaise. It is not contagious but if untreated the condition results in severe breathing discomfort, shock, symptoms like pneumonia or may give rise to meningitis. It may become fatal in 24 to 36 hrs. 3. Gastrointestinal anthrax: It is more severe form of anthrax than cutaneous form, caused by the consumption of contaminated animal product. This is featured by an acute inflammation of the intestinal tract. The condition onset with nausea, vomiting with blood, followed by loss of appetite, fever and severe abdominal pain and severe diarrhea with blood. It may be fatal in 25-60% of the cases as ascites fills the abdomen, followed by shock an death within the span of 2-5 days. 4. Oropharyngeal anthrax: It is not a popular form of anthrax. This encompasses fever, swelling in the lymph nodes especially in the cervical region and severe throat pain and discomfort in swallowing. Sometimes ulcer may appear at the basal region of tongue. If condition is not cured then breathing distress occurs (http://www.bt.cdc.gov). Treatment and Prevention: The disease is not contagious but the fomites of the patients may be contaminated with the spores of the causal organism. Decontamination of people and belongings is crucial with an antimicrobial agent or with bleach especially formaldehyde as chlorine is ineffective to kill vegetative cells and also the spores. Articles can be decontaminated by boiling them in water for at least 30 mins. Timely care and antibiotic therapy can enhance the chances of survival of the victims. Therapy can be started with the oral course of antibiotics followed by intravenous doses (IV). Fluoroquinolones like ciprofloxacin (cipro), doxycycline, erythromycin, vancomycin or penicillin. Early antibiotic prophylaxis can prevent the disease taking the fatal form. Quarantine

Consumer Analysis of Restaurant Industry

Consumer Analysis of Restaurant Industry Abstract The aim of the study was to examine customers definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice. The study was also to find out if the customers have idea of the existence of the ABC restaurant in specific. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. ABC is an adult person restaurant and thus a self administered questionnaire was filled in by willing customer. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. These are the factors that contribute to the customers satisfaction in restaurants, it only through knows the customers need that can make it better to enhance better services. The study utilized questionnaires, which were easy to understand and respond to. The researchers hypothesized that there existed customers values and preferences in the larger Chennai area, which affects the Restaurant industries and the affinity of customers to new ideas and technologies within the Restaurants industry. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. The study utilized questionnaires, which were easy to understand and respond to. The study focused on a number of variables as described in the variable description table. The restaurants clients at all have times got a direct personal consideration at a very reasonable price. The customers also obtain the maximum quality of client service available. The employees to the company have undergone an extensive and quality training, a good work place, and incentives in order to build trust in them and thus encourage them to work to achieve not only their goals, but those of the company and the customers. This, in turn, is expected to build customer trust and thus retain t hem as return customers The target population was thus set at 384, and was taken as a representative of the total customers in the city, whose totals could not be established. Analyses were performed using SPSS (version 15.0, Chicago, Illinois, USA). Across group comparisons of medians was determined using Kruskal-Wallis tests, while Chi-square analyses was used to examine differences between proportions. Mann-Whitney U tests was used for pair wise comparisons. Multivariate logistic regression, controlling for the confounders was used to examine the association between the different responses given by customers. The reference group was dependent on each other between those who agreed to a situation, those who disagreed and those who were undecided and remained neutral giving no response or not knowing a response to give. Statistical significance was defined as p  £ 0.05. Introduction Eating habits differs from one region to the other, eating in restaurants or away from homes eating is currently a common phenomenon that is embraced in many communities. Eating in restaurant has evolved from a long way; it goes way from just the mere thought of getting ones fill to a form of recreation. People have always gone out to the restaurants and eating places to quench their hunger and desire for food, in the process they always expect to derive pleasure get satisfaction from it all. Restaurants and like forms of investments continuously change the face of the business to catch up with the constantly dynamic customers demands (Olsen Connolly, 2000). Restaurant owners or managers have always had to make intensive changes that are customer preference oriented. In such a dynamic industry, factors such as quality and technology are very important issues to consider in order staying up put in the very competitive dynamic environment. In the town of Chennai town alone, 459,000 re staurants locations nationally, the direct sale of these restaurants sums up to $32 billion a year and more than $ 0.98 billion a day (Jinsoo Hwang 2010). The restaurant industry has contributed to a great impact to the Indian economy, contributing an average of 1 billion in one year (Tam 2000). Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. The managers and restaurant owners have to find a great deal in the marketing strategy in order to stay in the competitive market, considering customers satisfaction a basic factor in the success in the industry by maintaining their status in the market. Customers service satisfaction has been the major factor in determining the success of failure in the industry. Thus customer satisfaction has always been the crossroad in determination of the success in the industry. Generally customer satisfaction is a crucial factor that is directly proportional to the quality services in the industry. It is common to everyone to get quality services for their spent money. A reputable high quality restaurants or any other kind of business will always. In the studies conducted by the U.S. department of Labor Bureau of Labor Statistics Consumer Expenditure survey, the sum up cost of food constitutes one third of all expenses, while half of the food expenses is spent in food away from home. Creativity and innovations is the major determinant and influential factors that determines the success and growth of the management of the service industry hence leading to a significant increase in the economic growth. Creativity has always been the back bone secret in the restaurant business and this can always be determined by the direct proportion relation to the sale output. The more the creative offers the more the sales output experienced in the restaurants. It thus very important to identify the quality perceived factors that will have a strong effect on the customers satisfaction or dissatisfaction as well. The aim of this research is to find out the factors that customers consider for their restaurant preference choices. The study was also to find out customers opinions and definition of quality services in the restaurants industry. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. India is a country with many various religious groups as well besides the ethnic groups. The religion differentiation is also a major determinant in the food patterns in the country. The Hindu which is the dominant religion, do not allow the followers to take meat. As far as I know cows are considered sacred and are worshiped among the Hindu religion. The high castle Hindu is strict vegetarians and they dont feed on meat products as far as eggs. The lower castle is not very strict and could feed on meat but not beef. Pork is not also any part of their meal as pigs are considered unholy and are always reared in very dirty environment. The Islam community in India does not feed on pork due to religious issues. The rest of the population which comprises of the Christians, Jews, Sikh and the Pagans do not have such religious regulations and they feed on meat and its products. Rice is a staple food in India for more than half of the population, and the rice is served with almost every meal. The rest of the populations rely on wheat, which they use to make the famous Indian chapatti. The others staple food is maize, millet and sea foods for those in the southern of India. It is thus evidenced that the Indian food habits depends on the climate, geographical distribution and location and majorly religion plays a major part in food habit patterns in India. The major differentiation is the two groups of feeders, the vegetarians and those who feed on meat. Indian foods are famous for their delicacies and have an international recognition, the Indian foods are now being incorporated in the international cuisines, and they can as well be found into other ethnic restaurants. The Indian food market is always characterized by a specific trend in their food habits. India is a large continental country with more than one billion people constituting its population. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Chennai town has undergone urbanization as well as westernization, and like the major urban centers, there are many restaurants and fast foods joints that are a common trend in the homogenized global etiquette. It has been observed that the mainland of Chennai still holds a unique traditional Indian etiquette. The towns food industry has grown immensely and there are many investors such as; pizza restaurants, Thai restaurants, multicuisine restaurants Mediterranean restaurants, Japanese restaurants and many other foreign restaurants. Eating away from home has then become an increasingly ingrained in the culture of the Chennai dwellers (2003 Restaurant Industry Forecast). It is thus worth having a research study that determines the consumer behavior in the food and service industry in this town. The study was designed to try to determine if the customers or the consumers preference on restaurants choices was based on the quality services offered in the restaurants, and any other factors that affect customers relations to a restaurant service provider. This study also was to try to reveal the kind of information sources that act as influential factors in customers choices of restaurants. ABC restaurant is a start up business organization that was aimed at providing, catering services for the vegetarian at the Chennai town; Chennai town has developed from a slumbering fishing town, to the current prestigious city. Being a budget rather than a luxury restaurant, ABC was aimed at providing the services to people in low and middle-income people throughout the Chennai, as they come to the city. Restaurant business is an old industry within the entire Indian subcontinent, but which is highly competitive yet profitable industry. This shall illustrate the markets segments of ABC restaurant and the strategies to be employed to target, attract and retain customers in order to create a solid stream of annual revenue within the business scope. The Restaurant shall not be just like any other common Restaurant within the city and beyond. Its unique focus of creating quality and affordable services with a new preference in the market shall give the company an added competitive adva ntage over the competitors. This is to be affected by providing the customers with a new outlet that is both highly affordable compared to other existing Restaurants, quality foodstuffs in addition to other services not common in budget Restaurants in the area (Brotherton, 2009). This shall fill a long-standing need in the area, where customers have for a long time been seeking for quality services at affordable prices (Baum, 2010). Traditionally, this area has been having only three competitors, all of whom provide their services at extremely high prices, yet their services are not of high quality. The restaurant has always aimed at targeting the people who normally want to get these services yet they cannot due to high prices charged by the existing Restaurants in the area (Baum, 2010). This study paper is to discuss about the South Indians relation to factors that affect value in a restaurant business through the management strategies and logistics. As such, the paper will dwell on product distribution and implementation of marketing strategy as well as include a plan for the implementation and launching of these restaurant services and products. After this, the paper will dwell on the development of measurements and control metrics that is to help the organization after its launch. All these aspects of management represent the last phase of management for the company and as such all the management and operational goals for the company will be realized. Literature review India is famous for its delicacies, and its image has already been approved internationally. The people of India love fine food not limited to local foods. The acceptability to foreign cuisine is very high. The more important thing is that one study found that the general consumers comprising 75% of general consumers in ethnic restaurants, (Crimm, 2000). The hospitality industry boasts as one of the highest revenue earners due to its diverse affiliation with many other industries in the both local and international market. Tourist attraction and entertainment sites couple with hotels availability to elevate the returns from the sector. Hotel industry entails various subdivisions, all which contribute to the growth and definition of the processes in the industry. One of the sectors in the hotel industry is the restaurant, which encompasses sub-sectors like fine-dining restaurants, on-site food services, and family restaurants among others. The other is the lodging sector that includes resort properties, conference hotels, and luxury hotels among others. The travel and tourism field encompasses cruise lines, destination management firms, and airlines among others. Clubs, leisure and gaming industries are also inclusive to the hospitality industry with their sub-sectors being the casinos, country clubs and theme parks among others. Ethnic restaurants offer dishes that are not familiar in a particular locality. India is a large sub continental country with more than one billion people constituting its population. There are nearly 100 5-star Restaurants in India. These are state-of-art Restaurants which offer world-class services to the revelers. In addition, there are over 100 other 4-star Restaurants in the city. These hotels are strategically positioned in areas within easy reach by the revelers. The 5-star Restaurant in the coast of India is considered as the most prestigious Restaurant in the sub continent. This therefore makes the Restaurant to be a favorite spot for the wealthy people from around the world. Executive business meetings are also held in this Restaurant. Therefore, the tourists who frequent Chennai town in search of luxurious services find many pleasant places to get good quality services. The most plausible characteristic that influences the buyers are price, quality and pleasant aspects of the goods being purchased. Luxury visits to restaurants is therefore an issue that has been on the rise especially from among the western countries. Privacy, recreation and health issues are other considerations that are made by the tourists. The individuals who frequent the country are after prestigious goods restaurants. There are many venues that are frequented by tourists in India. Age and marital status are other issues that are influence the rate with tourists frequent the city. India is mostly frequented by married individuals and older persons. The younger people frequent the city less often due to the issue of income. The older people seem to have more income than the younger people and this causes the significant gap between the numbers of people frequenting the city. Currently there are several categories of hotels within the catering and hospitality industry in India. For instance Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Hindu believes and cultures have played a significant role in influencing the food trends in India. A sub continental interaction of various cultures such as the Mongols and the Britain has also played a significant role in blending in the Indian cuisines. (Zee-Yuu, 2010). A significant blend of European cooking and foods was introduced into the Indian cuisines during the colonial period. The spice trade between India and Europe has seen a significant blend of the Indian and European foods. There is a distinctive difference in the in the Indian foods compared to the rest of the world, this is exhibited in their different cooking methods and taste, which is contributed by a vast blend of different cultures and over a period of time of years. Cultures have always fallen victims of civilization; food is no exception to this circumstance. The Indian food has been influenced by various forms of civilization which have lead to their current form and overall development. Indian foods have always been characterized by the extensive use of spices. From the Northern to the extensive Southern coast of India, spices have always formed a generous part of their food. The spices used have always been attributed to their healing and medicinal abilities and properties as well as their nutritional properties. The traditional Indian foods are always characterized by one main course. Instead of a variety of courses, the meals are always served around one main course meal which is rice or wheat product bread which is served with a variety of savory dishes. Indians love cottage cheese. This is always a common delicacy which is usually prepared with gravy, fried and added over pilafs. Most of the Indian foods are prepared in vegetable oils like sunflower oil, mustard oil and groundnut oil. According to other studies, Indian restaurants serve approximately 2.5 million customers every week, and the popularity of the Indian delicacy ha lead to researches that found that there are two Indian restaurants to ever one Chinese restaurant (Saren, 2007). Indian foods have always been characterized largely by their geographical location. In the Coastal region, this is the South India, fish and coconuts products have been their food components. The southern Indian foods of Tamil Nadu, application of tamarind is used to distinct and impact the sourness to the foods. Sea foods form the staple food for the residents of Andaman and Nicobar, Bengal and Tamil Nadu. Before the venture by investors into the southern India, the area was inhabited by indigenous tribes, due to their little interaction by other tribes, fish, fruits and vegetables were their diets. Currently, it is notable that a very big population of the southern population is vegetarians. As a result several accommodative recipes have been invented. The southern has a mixture of both vegetarians as well as non vegetarians. As a result the southern India has present very adorable menus for both the vegetarians and non vegetarians. The amalgamation of the Andhra Pradesh and Deccani styles are always characterized by excessive use of chillies which is always to enrich the taste of foods. The town of Kerala is always characterized by some of its distinct delicacies such as the lamb stew which is taken with appams, idlis, fried prawns of Malabar and the famous fish molie which is taken with rice puttu, rice puttu is a ground rice pawder which is steamed in a bamboo shoot (Pireira, 2003). Another famous item in the coastal India is the sweetened coconut milk; the milk is a traditional drink among the coastal region habitats. Rice is the major staple food that is served with almost every meal, such as meat, fish and lots of green vegetables. In the eastern of India, the Bngalis style relatily resemble the Coatal region. The Bengali staple food is a combination of rice and fish. The Bengalis feed on the different types of sea fishes. The Bengalis have adopted a special way of cooking; their delicacy is prepared by wrapping the uncooked meal in a pumpkin leaf then cooking it. This method of cooking is known as ‘Hilsa. The Bengali also has the common bamboo shoot cooking. The West regions Indians also have a characteristic form of cooking and food habits. The western parts are rather dry and not much likely comparable to the other parts of the sub continents. A variety of dals and pickles form major part of their diets. The western people consume both rice and wheat products in their diets in combination to the vegetables the Portuguese influence in cooking has also been observed in most dishes in the western region. The most common dishes known to the Eastern regions are like the sweet and sour Vindaloo, duck baffae, etc. meal in some of the Western regions cannot be considered complete without fish. Foods in some communities such as the Goans are always sea based; while some of the Eastern communities such as the Gujarati are basically vegetarians. The Gujarati basic meal is made from wheat flour, used to make the famous Indian chapattis, which I always made according to a families taste and preference of taste and style. The Gujarati diets change seasonally with the availability of vegetable that is in season (Pereira, 2003). During the mango season, mango pulp often makes the major constituent of the meal. This trend is witnessed by the spices used as well, like the garam masala will often be used during the summer period (Pireira, 2003). The North Indian foods are always prepared around the main course of the meal which is rice. The northern cooking is always influenced by the central India type of cooking. Like the central delicacy of saag is also found in the North as well (Dukart, 1988). Some communities in the North such as the Punjab, Haryana and Utta Pradesh have shown a preference to wheat chapatti consumption over rice. The northern region is commonly characterized with mughlai foods. Generally three quatres of the Northern Indian foods are for vegetarians. As a result to the widespread of the vegetarian population habit, India is well known for its tradition of vegetarianism, ( Dukart, 1988). The adherence to vegetariasm which is also known as sattvik has made its importance in the South probably because of the Brahmins, where it has gained popularity even among the non-Brahmins who have followed the meritorious lifestyle. The vegetarian nature of the Brahmins were due to different reasons and believes, the Brahmins believed that vegetarianism made their minds pure and to perform various rituals. It is believed that all the Brahmins are vegetarians and thus gives the southern India a reputation of vegetariasm. With the increase of globalization and exposure, Indian societies are undergoing a significant change that is impacted by Western influences and lifestyles. The food industry in India has had a change in its food consumption patterns (Food Industry, 2006). The Indian foods have been introduced into the outside markets and gained dominance is some places. According to the Britain Food Standard Agency, a value of $3.2 billion is accounted for all eatings in the Indian restaurants alone in the United Kingdom. A survey in 2007 showed that Indian food products that could be more than 1200 are already in the United States market since the year 2000. Indian foods have been common in the South East of Asia, this can be contributed for by the fact that the inhabitants have a strong Hindu and Buddhist historical background. A big number of Southern and Northern Indian restaurants have been established in Malaysian and Singapore. Several cuisines have borrowed styles from the Indian cuisine, such cuisines with Indian blend of cookery are like the Filipino, Vietnamese, Indonesian and Thai. The general wide demarcation of food patterns in India persist to date. India has always been a sub continental home for many people and culture over many centuries, and like many other cultures, the Indian cultures have been influenced by foreign elements that have always seeped into the Indian cultures over time. The Islam infiltration has had a great influence into the Indian society. The Islam revolution created a link between the non-vegetarian and the highly conserved rich graves that were indigenous to the Indian societies; this resulted to the Mughlai cuisine. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Customers behaviors can be related to the choice of product, purchase, use of disposition of products and services. Consumer behavior can also be related to experiences the consumed products and services a customer get satisfaction or dissatisfaction of the consumers needs and demands. (Solomon, 2000). Three perceived quality factors, good value, tasty food, and employees knowledge of the menu mostly affect the customers satisfaction or dissatisfaction (Jinsoo Hwang, 2010). Consumers satisfaction is regarded as a crucial factor in the competitive industry and customer satisfaction has become a major topic of study in the industry. There is always no guarantee that a customer will always return to the restaurant a next time unless the customer liked the service offered in the restaurant. If restaurant owners or marketers know which perceived factors have a significant impact on customer satisfaction, they could potentially identify the chief elements of success or failure in a restaurants management. This has contributed to the pro active changes that focus on customers satisfaction. With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, utilization and the development of resources that each firm needs in order to deliver its products to the market place (Chase Aquilano Jacobs 2003). Operations management, as a business practice, requires applications of strategies aimed at realizing the overall profits for the business. Strategic issues within the scope of o perations management for business organizations is inclusive of determination of size and location of the manufacturing sector, determining and deciding the structure of the servicers, the telecommunication networks and designing the technology for the supply chains. One of the major factors of operational management is the application of the five elements of OM; that is quality, cost, speed, flexibility and dependability in order to achieve specific goals in management (Cunill 2009). Hotel chains as well as individual hotels located in various parts of the world have the best example of organizations where operations management works best. Hilton hotels international and the Etap provide some of the best examples of the organizations where operations management is emphasized on, but with different approaches to the five elements of operational management. Considering the operations management from its five elements as the guiding principles, it is possible to determine the differences and similarities in the management between Etap and Hilton hotels international. Operations management: budget hotels (Etap) versus luxury hotels (Hilton) In the early years of hotel industry, the conventional definition of the word hotel was that a hotel is an establishment which provides lodging to persons on payment and on short term basis. The accommodation in the time was merely a room with a bed a cupboard and other items such as a table and washstands (Cunill 2009). However, the modern description of a hotel has evolved over time, and now includes modern facilities as air conditioning, telephone connections, televisions sets, internet connectivity (wireless fidelity-Wi-Fi) and bars with snakes, drinks and other items. However, the modern classification of hotel has created a difference in the type of hotel available in a given place, based on the service provide and the price as well as specific place of location. Although these differences come in most other aspects, the factor of price is the most important one (Cunill 2009). Currently, the two main varieties or categories of hotels are the budget Consumer Analysis of Restaurant Industry Consumer Analysis of Restaurant Industry Abstract The aim of the study was to examine customers definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice. The study was also to find out if the customers have idea of the existence of the ABC restaurant in specific. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. ABC is an adult person restaurant and thus a self administered questionnaire was filled in by willing customer. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. These are the factors that contribute to the customers satisfaction in restaurants, it only through knows the customers need that can make it better to enhance better services. The study utilized questionnaires, which were easy to understand and respond to. The researchers hypothesized that there existed customers values and preferences in the larger Chennai area, which affects the Restaurant industries and the affinity of customers to new ideas and technologies within the Restaurants industry. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. The study utilized questionnaires, which were easy to understand and respond to. The study focused on a number of variables as described in the variable description table. The restaurants clients at all have times got a direct personal consideration at a very reasonable price. The customers also obtain the maximum quality of client service available. The employees to the company have undergone an extensive and quality training, a good work place, and incentives in order to build trust in them and thus encourage them to work to achieve not only their goals, but those of the company and the customers. This, in turn, is expected to build customer trust and thus retain t hem as return customers The target population was thus set at 384, and was taken as a representative of the total customers in the city, whose totals could not be established. Analyses were performed using SPSS (version 15.0, Chicago, Illinois, USA). Across group comparisons of medians was determined using Kruskal-Wallis tests, while Chi-square analyses was used to examine differences between proportions. Mann-Whitney U tests was used for pair wise comparisons. Multivariate logistic regression, controlling for the confounders was used to examine the association between the different responses given by customers. The reference group was dependent on each other between those who agreed to a situation, those who disagreed and those who were undecided and remained neutral giving no response or not knowing a response to give. Statistical significance was defined as p  £ 0.05. Introduction Eating habits differs from one region to the other, eating in restaurants or away from homes eating is currently a common phenomenon that is embraced in many communities. Eating in restaurant has evolved from a long way; it goes way from just the mere thought of getting ones fill to a form of recreation. People have always gone out to the restaurants and eating places to quench their hunger and desire for food, in the process they always expect to derive pleasure get satisfaction from it all. Restaurants and like forms of investments continuously change the face of the business to catch up with the constantly dynamic customers demands (Olsen Connolly, 2000). Restaurant owners or managers have always had to make intensive changes that are customer preference oriented. In such a dynamic industry, factors such as quality and technology are very important issues to consider in order staying up put in the very competitive dynamic environment. In the town of Chennai town alone, 459,000 re staurants locations nationally, the direct sale of these restaurants sums up to $32 billion a year and more than $ 0.98 billion a day (Jinsoo Hwang 2010). The restaurant industry has contributed to a great impact to the Indian economy, contributing an average of 1 billion in one year (Tam 2000). Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. The managers and restaurant owners have to find a great deal in the marketing strategy in order to stay in the competitive market, considering customers satisfaction a basic factor in the success in the industry by maintaining their status in the market. Customers service satisfaction has been the major factor in determining the success of failure in the industry. Thus customer satisfaction has always been the crossroad in determination of the success in the industry. Generally customer satisfaction is a crucial factor that is directly proportional to the quality services in the industry. It is common to everyone to get quality services for their spent money. A reputable high quality restaurants or any other kind of business will always. In the studies conducted by the U.S. department of Labor Bureau of Labor Statistics Consumer Expenditure survey, the sum up cost of food constitutes one third of all expenses, while half of the food expenses is spent in food away from home. Creativity and innovations is the major determinant and influential factors that determines the success and growth of the management of the service industry hence leading to a significant increase in the economic growth. Creativity has always been the back bone secret in the restaurant business and this can always be determined by the direct proportion relation to the sale output. The more the creative offers the more the sales output experienced in the restaurants. It thus very important to identify the quality perceived factors that will have a strong effect on the customers satisfaction or dissatisfaction as well. The aim of this research is to find out the factors that customers consider for their restaurant preference choices. The study was also to find out customers opinions and definition of quality services in the restaurants industry. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. India is a country with many various religious groups as well besides the ethnic groups. The religion differentiation is also a major determinant in the food patterns in the country. The Hindu which is the dominant religion, do not allow the followers to take meat. As far as I know cows are considered sacred and are worshiped among the Hindu religion. The high castle Hindu is strict vegetarians and they dont feed on meat products as far as eggs. The lower castle is not very strict and could feed on meat but not beef. Pork is not also any part of their meal as pigs are considered unholy and are always reared in very dirty environment. The Islam community in India does not feed on pork due to religious issues. The rest of the population which comprises of the Christians, Jews, Sikh and the Pagans do not have such religious regulations and they feed on meat and its products. Rice is a staple food in India for more than half of the population, and the rice is served with almost every meal. The rest of the populations rely on wheat, which they use to make the famous Indian chapatti. The others staple food is maize, millet and sea foods for those in the southern of India. It is thus evidenced that the Indian food habits depends on the climate, geographical distribution and location and majorly religion plays a major part in food habit patterns in India. The major differentiation is the two groups of feeders, the vegetarians and those who feed on meat. Indian foods are famous for their delicacies and have an international recognition, the Indian foods are now being incorporated in the international cuisines, and they can as well be found into other ethnic restaurants. The Indian food market is always characterized by a specific trend in their food habits. India is a large continental country with more than one billion people constituting its population. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Chennai town has undergone urbanization as well as westernization, and like the major urban centers, there are many restaurants and fast foods joints that are a common trend in the homogenized global etiquette. It has been observed that the mainland of Chennai still holds a unique traditional Indian etiquette. The towns food industry has grown immensely and there are many investors such as; pizza restaurants, Thai restaurants, multicuisine restaurants Mediterranean restaurants, Japanese restaurants and many other foreign restaurants. Eating away from home has then become an increasingly ingrained in the culture of the Chennai dwellers (2003 Restaurant Industry Forecast). It is thus worth having a research study that determines the consumer behavior in the food and service industry in this town. The study was designed to try to determine if the customers or the consumers preference on restaurants choices was based on the quality services offered in the restaurants, and any other factors that affect customers relations to a restaurant service provider. This study also was to try to reveal the kind of information sources that act as influential factors in customers choices of restaurants. ABC restaurant is a start up business organization that was aimed at providing, catering services for the vegetarian at the Chennai town; Chennai town has developed from a slumbering fishing town, to the current prestigious city. Being a budget rather than a luxury restaurant, ABC was aimed at providing the services to people in low and middle-income people throughout the Chennai, as they come to the city. Restaurant business is an old industry within the entire Indian subcontinent, but which is highly competitive yet profitable industry. This shall illustrate the markets segments of ABC restaurant and the strategies to be employed to target, attract and retain customers in order to create a solid stream of annual revenue within the business scope. The Restaurant shall not be just like any other common Restaurant within the city and beyond. Its unique focus of creating quality and affordable services with a new preference in the market shall give the company an added competitive adva ntage over the competitors. This is to be affected by providing the customers with a new outlet that is both highly affordable compared to other existing Restaurants, quality foodstuffs in addition to other services not common in budget Restaurants in the area (Brotherton, 2009). This shall fill a long-standing need in the area, where customers have for a long time been seeking for quality services at affordable prices (Baum, 2010). Traditionally, this area has been having only three competitors, all of whom provide their services at extremely high prices, yet their services are not of high quality. The restaurant has always aimed at targeting the people who normally want to get these services yet they cannot due to high prices charged by the existing Restaurants in the area (Baum, 2010). This study paper is to discuss about the South Indians relation to factors that affect value in a restaurant business through the management strategies and logistics. As such, the paper will dwell on product distribution and implementation of marketing strategy as well as include a plan for the implementation and launching of these restaurant services and products. After this, the paper will dwell on the development of measurements and control metrics that is to help the organization after its launch. All these aspects of management represent the last phase of management for the company and as such all the management and operational goals for the company will be realized. Literature review India is famous for its delicacies, and its image has already been approved internationally. The people of India love fine food not limited to local foods. The acceptability to foreign cuisine is very high. The more important thing is that one study found that the general consumers comprising 75% of general consumers in ethnic restaurants, (Crimm, 2000). The hospitality industry boasts as one of the highest revenue earners due to its diverse affiliation with many other industries in the both local and international market. Tourist attraction and entertainment sites couple with hotels availability to elevate the returns from the sector. Hotel industry entails various subdivisions, all which contribute to the growth and definition of the processes in the industry. One of the sectors in the hotel industry is the restaurant, which encompasses sub-sectors like fine-dining restaurants, on-site food services, and family restaurants among others. The other is the lodging sector that includes resort properties, conference hotels, and luxury hotels among others. The travel and tourism field encompasses cruise lines, destination management firms, and airlines among others. Clubs, leisure and gaming industries are also inclusive to the hospitality industry with their sub-sectors being the casinos, country clubs and theme parks among others. Ethnic restaurants offer dishes that are not familiar in a particular locality. India is a large sub continental country with more than one billion people constituting its population. There are nearly 100 5-star Restaurants in India. These are state-of-art Restaurants which offer world-class services to the revelers. In addition, there are over 100 other 4-star Restaurants in the city. These hotels are strategically positioned in areas within easy reach by the revelers. The 5-star Restaurant in the coast of India is considered as the most prestigious Restaurant in the sub continent. This therefore makes the Restaurant to be a favorite spot for the wealthy people from around the world. Executive business meetings are also held in this Restaurant. Therefore, the tourists who frequent Chennai town in search of luxurious services find many pleasant places to get good quality services. The most plausible characteristic that influences the buyers are price, quality and pleasant aspects of the goods being purchased. Luxury visits to restaurants is therefore an issue that has been on the rise especially from among the western countries. Privacy, recreation and health issues are other considerations that are made by the tourists. The individuals who frequent the country are after prestigious goods restaurants. There are many venues that are frequented by tourists in India. Age and marital status are other issues that are influence the rate with tourists frequent the city. India is mostly frequented by married individuals and older persons. The younger people frequent the city less often due to the issue of income. The older people seem to have more income than the younger people and this causes the significant gap between the numbers of people frequenting the city. Currently there are several categories of hotels within the catering and hospitality industry in India. For instance Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Hindu believes and cultures have played a significant role in influencing the food trends in India. A sub continental interaction of various cultures such as the Mongols and the Britain has also played a significant role in blending in the Indian cuisines. (Zee-Yuu, 2010). A significant blend of European cooking and foods was introduced into the Indian cuisines during the colonial period. The spice trade between India and Europe has seen a significant blend of the Indian and European foods. There is a distinctive difference in the in the Indian foods compared to the rest of the world, this is exhibited in their different cooking methods and taste, which is contributed by a vast blend of different cultures and over a period of time of years. Cultures have always fallen victims of civilization; food is no exception to this circumstance. The Indian food has been influenced by various forms of civilization which have lead to their current form and overall development. Indian foods have always been characterized by the extensive use of spices. From the Northern to the extensive Southern coast of India, spices have always formed a generous part of their food. The spices used have always been attributed to their healing and medicinal abilities and properties as well as their nutritional properties. The traditional Indian foods are always characterized by one main course. Instead of a variety of courses, the meals are always served around one main course meal which is rice or wheat product bread which is served with a variety of savory dishes. Indians love cottage cheese. This is always a common delicacy which is usually prepared with gravy, fried and added over pilafs. Most of the Indian foods are prepared in vegetable oils like sunflower oil, mustard oil and groundnut oil. According to other studies, Indian restaurants serve approximately 2.5 million customers every week, and the popularity of the Indian delicacy ha lead to researches that found that there are two Indian restaurants to ever one Chinese restaurant (Saren, 2007). Indian foods have always been characterized largely by their geographical location. In the Coastal region, this is the South India, fish and coconuts products have been their food components. The southern Indian foods of Tamil Nadu, application of tamarind is used to distinct and impact the sourness to the foods. Sea foods form the staple food for the residents of Andaman and Nicobar, Bengal and Tamil Nadu. Before the venture by investors into the southern India, the area was inhabited by indigenous tribes, due to their little interaction by other tribes, fish, fruits and vegetables were their diets. Currently, it is notable that a very big population of the southern population is vegetarians. As a result several accommodative recipes have been invented. The southern has a mixture of both vegetarians as well as non vegetarians. As a result the southern India has present very adorable menus for both the vegetarians and non vegetarians. The amalgamation of the Andhra Pradesh and Deccani styles are always characterized by excessive use of chillies which is always to enrich the taste of foods. The town of Kerala is always characterized by some of its distinct delicacies such as the lamb stew which is taken with appams, idlis, fried prawns of Malabar and the famous fish molie which is taken with rice puttu, rice puttu is a ground rice pawder which is steamed in a bamboo shoot (Pireira, 2003). Another famous item in the coastal India is the sweetened coconut milk; the milk is a traditional drink among the coastal region habitats. Rice is the major staple food that is served with almost every meal, such as meat, fish and lots of green vegetables. In the eastern of India, the Bngalis style relatily resemble the Coatal region. The Bengali staple food is a combination of rice and fish. The Bengalis feed on the different types of sea fishes. The Bengalis have adopted a special way of cooking; their delicacy is prepared by wrapping the uncooked meal in a pumpkin leaf then cooking it. This method of cooking is known as ‘Hilsa. The Bengali also has the common bamboo shoot cooking. The West regions Indians also have a characteristic form of cooking and food habits. The western parts are rather dry and not much likely comparable to the other parts of the sub continents. A variety of dals and pickles form major part of their diets. The western people consume both rice and wheat products in their diets in combination to the vegetables the Portuguese influence in cooking has also been observed in most dishes in the western region. The most common dishes known to the Eastern regions are like the sweet and sour Vindaloo, duck baffae, etc. meal in some of the Western regions cannot be considered complete without fish. Foods in some communities such as the Goans are always sea based; while some of the Eastern communities such as the Gujarati are basically vegetarians. The Gujarati basic meal is made from wheat flour, used to make the famous Indian chapattis, which I always made according to a families taste and preference of taste and style. The Gujarati diets change seasonally with the availability of vegetable that is in season (Pereira, 2003). During the mango season, mango pulp often makes the major constituent of the meal. This trend is witnessed by the spices used as well, like the garam masala will often be used during the summer period (Pireira, 2003). The North Indian foods are always prepared around the main course of the meal which is rice. The northern cooking is always influenced by the central India type of cooking. Like the central delicacy of saag is also found in the North as well (Dukart, 1988). Some communities in the North such as the Punjab, Haryana and Utta Pradesh have shown a preference to wheat chapatti consumption over rice. The northern region is commonly characterized with mughlai foods. Generally three quatres of the Northern Indian foods are for vegetarians. As a result to the widespread of the vegetarian population habit, India is well known for its tradition of vegetarianism, ( Dukart, 1988). The adherence to vegetariasm which is also known as sattvik has made its importance in the South probably because of the Brahmins, where it has gained popularity even among the non-Brahmins who have followed the meritorious lifestyle. The vegetarian nature of the Brahmins were due to different reasons and believes, the Brahmins believed that vegetarianism made their minds pure and to perform various rituals. It is believed that all the Brahmins are vegetarians and thus gives the southern India a reputation of vegetariasm. With the increase of globalization and exposure, Indian societies are undergoing a significant change that is impacted by Western influences and lifestyles. The food industry in India has had a change in its food consumption patterns (Food Industry, 2006). The Indian foods have been introduced into the outside markets and gained dominance is some places. According to the Britain Food Standard Agency, a value of $3.2 billion is accounted for all eatings in the Indian restaurants alone in the United Kingdom. A survey in 2007 showed that Indian food products that could be more than 1200 are already in the United States market since the year 2000. Indian foods have been common in the South East of Asia, this can be contributed for by the fact that the inhabitants have a strong Hindu and Buddhist historical background. A big number of Southern and Northern Indian restaurants have been established in Malaysian and Singapore. Several cuisines have borrowed styles from the Indian cuisine, such cuisines with Indian blend of cookery are like the Filipino, Vietnamese, Indonesian and Thai. The general wide demarcation of food patterns in India persist to date. India has always been a sub continental home for many people and culture over many centuries, and like many other cultures, the Indian cultures have been influenced by foreign elements that have always seeped into the Indian cultures over time. The Islam infiltration has had a great influence into the Indian society. The Islam revolution created a link between the non-vegetarian and the highly conserved rich graves that were indigenous to the Indian societies; this resulted to the Mughlai cuisine. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Customers behaviors can be related to the choice of product, purchase, use of disposition of products and services. Consumer behavior can also be related to experiences the consumed products and services a customer get satisfaction or dissatisfaction of the consumers needs and demands. (Solomon, 2000). Three perceived quality factors, good value, tasty food, and employees knowledge of the menu mostly affect the customers satisfaction or dissatisfaction (Jinsoo Hwang, 2010). Consumers satisfaction is regarded as a crucial factor in the competitive industry and customer satisfaction has become a major topic of study in the industry. There is always no guarantee that a customer will always return to the restaurant a next time unless the customer liked the service offered in the restaurant. If restaurant owners or marketers know which perceived factors have a significant impact on customer satisfaction, they could potentially identify the chief elements of success or failure in a restaurants management. This has contributed to the pro active changes that focus on customers satisfaction. With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, utilization and the development of resources that each firm needs in order to deliver its products to the market place (Chase Aquilano Jacobs 2003). Operations management, as a business practice, requires applications of strategies aimed at realizing the overall profits for the business. Strategic issues within the scope of o perations management for business organizations is inclusive of determination of size and location of the manufacturing sector, determining and deciding the structure of the servicers, the telecommunication networks and designing the technology for the supply chains. One of the major factors of operational management is the application of the five elements of OM; that is quality, cost, speed, flexibility and dependability in order to achieve specific goals in management (Cunill 2009). Hotel chains as well as individual hotels located in various parts of the world have the best example of organizations where operations management works best. Hilton hotels international and the Etap provide some of the best examples of the organizations where operations management is emphasized on, but with different approaches to the five elements of operational management. Considering the operations management from its five elements as the guiding principles, it is possible to determine the differences and similarities in the management between Etap and Hilton hotels international. Operations management: budget hotels (Etap) versus luxury hotels (Hilton) In the early years of hotel industry, the conventional definition of the word hotel was that a hotel is an establishment which provides lodging to persons on payment and on short term basis. The accommodation in the time was merely a room with a bed a cupboard and other items such as a table and washstands (Cunill 2009). However, the modern description of a hotel has evolved over time, and now includes modern facilities as air conditioning, telephone connections, televisions sets, internet connectivity (wireless fidelity-Wi-Fi) and bars with snakes, drinks and other items. However, the modern classification of hotel has created a difference in the type of hotel available in a given place, based on the service provide and the price as well as specific place of location. Although these differences come in most other aspects, the factor of price is the most important one (Cunill 2009). Currently, the two main varieties or categories of hotels are the budget

Division of Labor According to Gender in Virginia Woolfs A Room of One

Division of Labor According to Gender in Virginia Woolf's A Room of One's Own Virginia Woolf, in her treatise A Room of One's Own, identified a gendered division of labor. For her, men work in the market place and make the money while the women, the upper class women at least, attend to the social pleasantries and household management. While she lamented this state of affairs, she did not present, as Gilman did, a model for existence that would allow men and women to operate on the same level. However, a direct comparison to Gilman is somewhat unfair as she was not focused on the status of women in the economy so much as the status of women as writers. Like Gilman, Woolf saw this division between a man's work and a woman's work as a socially constructed conceit. Unlike Gilman, Woolf advocated a further break between the world of men and women. Woolf saw the status of women as a socially constructed situation. She certainly does blame the patriarchy for this, however, blame also falls on the women. "At the thought of all those women working year after year and finding it hard to get two thousand pounds together...we burst out in scorn at the reprehensible poverty of our sex" (Woolf 21). It is not that Woolf pitied the situation of British women, she scorned it. She declared that women were responsible for their own "reprehensible" state (21). She lamented: "If only Mrs. Seton and her mother and her mother before her had learnt the great art of making money and had left their money...to the use of their own sex...we might have looked forward...to a pleasant and honourable lifetime spent in the shelter of one of the liberally endowed professions" (21). The fact that it was "their fathers and their grandfathers bef... ...the broader situation of the implicit implications of the sexual divisions of labor. While certainly women in academic positions will mitigate the misogyny of Professor von X, it proposes little to change women's attitude towards making money for their own descendants. We are left to assume that a change in the intellectual elite will percolate down into the ranks of the working class. Whatever the problematic implications, Woolf called for a new era where "[women] have the habit of freedom and the courage to write exactly what [they] think" (Woolf 113). She closed her treatise on a comment pointed at the female writers of her age: "I maintain that she [Shakespeare's sister] would come if we worked for her, and that so to work, even in poverty and obscurity, is worth while" (114). References Woolf, V. A Room of One's Own. London: Harcourt, 1929. 1

Liberty, Property, Security, and Resistance to Oppression Essay

In recent times, France has experienced monumental events that foreshadow quite a different future for France, and the beginning of a new revolutionary regime. Disorder and theft have unfortunately accompanied violent events and in response: the formation of the National Guard. The Guard is composed of professional soldiers, foreign mercenaries, merchant and shopkeepers’ sons, and sons of the most comfortable master workers and journeymen, and other â€Å"active† tax paying citizens of the middle class. With such an important role as to maintain order and law in France and to protect the Constitution, it is presumed that the Commander General of this Guard must be one whom is well versed in commanding a large force. I, Marquis de Lafayette, have this experience. Having been granted the position of Major General and forming close relations with General George Washington in the American Revolution, I performed to the best of my ability on the terms of no pay and as a volunteer. I received a formal recognition from the United States Congress for my services in the Rhode Island expedition, have gained much respect for my tactics in battle, and ensured the Revolution was all but won with my success in the Battle of Yorktown. As a key component in the success of the American Revolution and as a General in the French Army, I ask of you all to now grant me the position of Commander General of the National Guard of Paris. Furthermore, I ask for your support of an important piece of legislature, The Declaration of Rights of Man and of the Citizen. This document sets forth â€Å"in a solemn declaration the natural, unalienable, and sacred rights of man, in order that this declaration, being constantly before all the members of the Social body, shall remind [you] continually of [your] rights and duties; in order that the acts of the legislative power, as well as those of the executive power, may be compared at any moment with the objects and purposes of all political institutions and may thus be more respected, and, lastly, in order that the grievances of the citizens, based hereafter upon simple and incontestable principles, shall tend to the maintenance of the constitution and redound to the happiness of all,† (Declaration of Rights of Man and of the Citizen). Do not let France devolve into anarchy, and let us continue to exercise our universal and natural rights for the benefit of and all and the future of France!

12 Angry Men The Image of American Democracy with Its Flaws

12 Angry Men The Image of American Democracy with Its Flaws â€Å"12 Angry Men† is an unequaled masterpiece of American literature, which serves to unfold the poignant matters of the legal system, justice, and democracy as it is. â€Å"12 Angry Men† is a gorgeous image of the American democracy in action. Deep inside the play holds a profound patriotic credence in the legal system  in general. This dramatical piece concerns the deliberations of the jury of a homicide trial, centering on Juror Eight, who was the only hanger-back in the whole guilty vote. He didn’t want to prove that others were wrong, he wanted them to look at the situation without personal prejudices or inclinations. Reginald Rose, the author of the play, deliberately uncovers the true men’s faces to see the full picture of America itself. Democracy in Action Abraham Lincoln once said that democracy is the government â€Å"of the people, by the people, and for the people†, and â€Å"12 Angry Men† is the effort to remind about our responsibilities. The democracy will work flawlessly when we honestly carry out our duties when we try to understand each other and stay consolidated, otherwise, the nation will fall. Eventually, the whole point of the jury’s deliberation was not about declaring the accused one guilty or innocent, but about the ability of all those absolutely different 12 men to figure out how to cooperate and make a resolution. WHY DIVERSE TEAMS ARE MORE SUCCESSFUL? The play uses not-using-name approach, addressing to each man as his juror number. This concept totally justifies itself, because such an anonymity makes this drama germane for anyone anywhere in America. The overall situation intends to make a disturbing social comment on the whole legal system of the country and the way prejudices influence it. Justice vs. Prejudice Each juror described in the play wants the verdict to be fair, but the problem is that everyone sees justice in a different light and there is no unique definition of it among the jurors. Juror Eight seeks to remind that when talking about JUSTICE, our desires, passions, backgrounds and failings do not count. This thought made everyone doubt about their personal definition of fairness and look for the right one. Cindy Coffey, an American history blogger, makes such a point: â€Å"This play becomes a public service announcement of sorts in reminding the public that our democratic system renders someone innocent until proven guilty beyond a reasonable doubt and the civic responsibilities of American citizens should be taken seriously as a right and an honor of being a member of that democratic society.† The United States Constitution, the art of compromise in the modern world, has a principle of an equitable doubt, which means that a defendant is considered to be innocent until proven guilty. This is one of the most enlightened parts of the document, still, some Americans do not understand it as intended. It is just inappropriate to accept blindly the testimony, without any pursuit to figure it out. Doubt – is a powerful thing sometimes. For the Sake of the Country In the play, we distinctly see, that jurors have different and totally unacceptable reasons to convict the accused. While Juror Eight tries to start a serious dialogue about the fate of the accused, others play Tic Tac Toe or just want to leave for Yankees game, another one gets over the flu etc. Is this the design of democracy as we want to see it? Is it really an effective system, when everyone seems to be so indifferent and unenthusiastic about the treatment the accused and so the whole judicial system? The lack of seriousness makes it pointless. Moreover, convicting someone in the terrible crime  due to their social class and/or the race makes it worthless. The democracy is about the collective sense of civic responsibility and duty as the key to justice within the society. The final shot of the film, describing Juror Eight and Juror Nine shaking their hands and introducing themselves, admits the fact, that the men overcame themselves as individuals in the courthouse in order to become unified about the choice they had to make, the decision they were responsible for and the fate of the person they governed. â€Å"12 Angry Men† is an unequaled masterpiece of American literature, which serves to unfold the poignant matters of the legal system, justice, and democracy as it is. Our duty is to be responsible to the society and to ourselves first of all for the way we act, the way we think and the way we govern our country.

Capital Punishment Ethics Essay Sample

Capital Punishment Ethics Essay Sample Capital Punishment Ethics Essay Capital punishment comprises of execution of a criminal. It is justifiable under the law to counter social ills that affect human life through depriving the criminal the right to life. Moral philosophy under different scholars gives differing views on this form of punishment. The general views either indicate the moral impermissible nature of the punishment as it deprives human life. The second view justifies the existence of it. Your essay has to outline some of the philosophical views on capital punishment. Capital punishment (CP), a retributive form of justice seeks to provide punishment in the same measure as the wrong done by the offender. Stuart Mill, a proponent of the consequentialism ethics states that utility is the standard measure for judgment. The utility also called ’Greatest Happiness Principle’ brings happiness through minimizing any pain. Therefore, consequentialism punishment looks at the net benefits in the future as the reform of the offender, deterrence of similar offenses and safeguarding society. The ultimate goal of CP should be in promoting social utility. In essence, it does the minutest harm with an aggregate of doing the most good to all concerned. CP is, therefore, permissible as a just mechanism based on the social achievement of the desired happiness. Utilitarian looks at the means to an end and not the end alone. Hence, a death penalty may not necessarily be morally permissible based on retribution as deterrence. They further argue that the level of effectiveness of the deterrence arising from a death sentence is not justifiable. Therefore, CP may not be a legitimate mechanism of punishment as the social utility inherent is not warrantable. Additionally, CP only adds up to inhumanity to humanity. In fact, it never erases murder crimes making death penalty an unfair way of administering justice. The second philosophical view borrows from the deontological theories of ethics. These theories stipulate that an act is either wrong or right relative to judicial guidelines. For example, the virtuous ethics which is an act-based theoretical framework promotes the rule of law going contrary to the common good of the people. Underlying its justification for CP is the disposition of good morals to individuals which positively impact on society. Dispositions are cultivated over time which form habits to do right hence, exposition of desirable character. In a way, it deters any form of delinquent behavior in communities. The proponents of the deontological theories such as Aristotle stipulate that retributivism in itself constitute morality. A punishment is therefore meant to serve the moral good in itself. Essentially, a punishment exists not to justify a crime but as a moral commitment as deserved for the wrongdoing. Under Kant’s work on ‘Groundwork of The Metaphysics of Morals (1785),’ he rejects the consequential idea of the achievement of social utility. Kant asserts that crime merits punishment and guilt are necessary and sufficient for judicial punishment. Moral ethics advocates for the good of all people. A death penalty deprives an individual the will to live. Despite the crime done, the punishment should be outlaid with the same weight which does not necessarily mean death. Life imprisonment is one form that can substitute CP yet serve the same purpose. Conquering with the utilitarianism, the punishment should be administered to correct and maintain social utility. CP is unjust when an innocent life gets involved. Life is irreversible and morality calls for just acts that promote human dignity.

International marketing Assignment Example | Topics and Well Written Essays - 2750 words

International marketing - Assignment Example 67). The Coca-Cola brand is currently sold in over 200 countries. The Coca-Cola Company head quarter is situated in Atlanta, Georgia (Susan, Douglas &Samuel 2005, p.91). The company has as well employed over 300, 000 employees around the world. Over 70% of the company’s products are sold in international market. Due to its accessibility and subsidised cost, the brand has turned out to be one of the most preferred soft drink in the world. The company’s success in global market is significantly brought about by its effective globalisation strategies and strong foothold in many countries. The company’s main competitors are: Cadbury-Schweppes and PepsiCo. Coca-cola however clams over 47% of the global market, with PepsiCo and Cadbury-Schweppes claiming 21% and 8% respectively. The essay below therefore seeks to unveil the Coca-Cola Company standardisation strategy and its impacts to global market. ... The main aim of this strategy is to integrate its global operation by encouraging strong organisational culture. Coca-Cola Company has in the last 25 years systematically changed its standardisation strategy to meet market demands and customers’ needs (Calof & Beamish 2005, p. 131). 1996 standardisation strategy In 1996, the company adopted a very rigid standardisation strategy which was aimed at producing similar flavour of coke brand to all countries across the world. The company as a result produced Coca-Cola brand with similar quality, quantity, and content in all its global production plants (Coca-Cola website, 2012, par. 4). The bottle design and branding were as well identical. This strategy was different from the previous strategy which focused on producing dissimilar brand in different markets. The new strategy was therefore, represented by tagline â€Å"think global, act global†. The strategy proved to be very success in many parts of the world (Zyman 2009, P. 23). As a result, the company registered one of its highest profits in its history. In 1997, the Coca-Cola Company earned 67% of its total revenue. Standardising its products also popularised the company’s Coca-Cola products in global market. Standardising global finance Following the 1999 financial crises in Asian countries, the Coca-Cola Company decided to improve its strategy by standardising its global prices. This was due to the huge loss that was incurred by the company in 1999 financial year. The company witnessed a one third decrease in its profit. To prevent future loss, the company opted to harmonise the prices of its products in the world in order to dominate the global market. To ensure acceptability and profitability of the Coca-Cola brand, the company used loss

Qualities of a great leader Essay Example | Topics and Well Written Essays - 500 words

Qualities of a great leader - Essay Example The enthusiastic personality has proven to be a very effective motivator. They are optimistic and endeavor to boost the moral of others by giving them recognition. Leaders â€Å"who are skilled in understanding interpersonal relations and psychological needs will inspire their whole team by motivating each person through supportive insight, respect, and recognition† (Hart, 1997, p. 48). However, this personality type is over-emotional, has a tough time concentrating on a task and lacks proficient time management ability. They are not assertive, tend to not be judgmental and craves acceptance. The dominant personality craves authority over others and is concerned with obtaining instantaneous results. They pride themselves on making quick decisions and readily accept challenges. This personality is not comfortable being under someone else’s control and prefers to be in charge of multiple activities. They usually have innovative ideas, can problem solve on their own and are sure in their decisions. Unfortunately, these decisions can be hurried and not fully thought out. If those of this personality type are able to modify their shortcomings by exercising greater caution, considering other people’s feelings and becoming more detailed oriented, they are normally some of the most effective leaders (Squier, 2007). A conscientiousness personality performs their duties meticulously while focusing on accuracy and quality. This person is detail oriented and methodically weighs the merits of every situation and is diplomatic when interacting with others. Unlike the domineering but similar to the steady personality, this type performs better when the implementation requirements expectations are plainly spelled out. These people exude a business-like, reserved personality and are likely to question authority figures because they must